Objective: To create awareness and interest for the game, which is a fantasy role-playing game inspired by African mythology and culture, and to increase its sales and recognition in the gaming industry.

04 (1)

To use a mix of online and offline marketing channels, such as trailers, posters, merchandise, social media content, press releases, interviews, reviews, and events, to showcase the game’s unique features, story, characters, and graphics, and to highlight its cultural relevance and impact.

We can Handle
Your Business growth

The Execution

Serving Up.
The Work.

So, rather than behaving like a brand with targeted ads and paid sponsorships, the LM team assumed the role of a player themselves, and transformed their brand message into interactive video game-play. Each week on Twitch,


Aurion became one of the top 1% of all streamers on Steam and generated over US$1 million in revenue.

minutes gamers spent watching Wendy’s on Twitch
Copies sold
African Game Awards
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