AURION
- Offer - Experience Technology
- Department - LM Creative Division
- Client - Kiro'o Games
Objective: To create awareness and interest for the game, which is a fantasy role-playing game inspired by African mythology and culture, and to increase its sales and recognition in the gaming industry.
Strategy
To use a mix of online and offline marketing channels, such as trailers, posters, merchandise, social media content, press releases, interviews, reviews, and events, to showcase the game’s unique features, story, characters, and graphics, and to highlight its cultural relevance and impact.
We can Handle
Your Business growth
- Kiro'o Games sought a way to tell the story of its ‘fresh, never frozen’ beef to a growing generation of consumers in the gaming industry, which is bigger than the music and movie industries combined.
- Of course, gamers don’t just welcome anyone. As a group constantly overstimulated with messaging, gamers have naturally become sceptical of brands infringing upon their space.
The Execution
Serving Up.
The Work.
So, rather than behaving like a brand with targeted ads and paid sponsorships, the LM team assumed the role of a player themselves, and transformed their brand message into interactive video game-play. Each week on Twitch,
Results
Aurion became one of the top 1% of all streamers on Steam and generated over US$1 million in revenue.
get in touch
Give Us A Shoutout
Ready to get started or really curious about our process? We're always looking for new and interesting projects, so feel free to contact us at anytime for all your questions and enquiries
- Tel.: +237 678366541
- Email: info@likersmedia.agency