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Boost FMCG Brand Awareness and Trust
Consumers Aren’t Going to Engage with FMCG Companies They Don’t Know
In the fast-moving consumer goods (FMCG) sector, brand recognition is key. A staggering 81% of customers have stated they need to trust the brand first in order to buy from them. So, if a customer is choosing between a product from an unfamiliar FMCG company and a product they’ve seen on social media, chances are they’ll choose the latter.
By amplifying your social media presence, we can introduce your brand to your target audience long before their next shopping trip. This is particularly crucial for FMCG companies in Australia, where the market is highly competitive. Our Scroll Stopping Strategy will be tailored to position your brand as the more trustworthy, socially preferred option among FMCG companies. Simultaneously, our ad strategy will focus on enhancing brand awareness, ensuring your brand is top-of-mind for consumers.
Build Meaningful Relationships With Your FMCG Audience
64% Of Your Customers Want FMCG Brands to Connect With Them
The degree of connection your customers feel towards your FMCG brand directly impacts your sales. A significant 76% of consumers say they would buy from an FMCG brand they feel connected to over a competitor, and 57% say they are more likely to increase how much they spend with a brand when they feel connected.
On the flip side, when consumers don’t feel a connection to FMCG companies, 70% are less likely to purchase from them over a competitor.
So, how exactly do we build these connections in FMCG marketing?
Consumers say they connect with a brand when (1) they trust them, (2) share the same values, and (3) feel understood by them. We can deliver all of this and more when we manage your social media pages. We are dedicated to building strong, lasting connections through posting relevant content, speaking authentically, and genuinely listening to your customers.
In marketing FMCG companies, we’ve learned from experience that connection breeds loyalty- and loyalty breeds more than 50% of your sales. We pride ourselves on never missing an opportunity to connect with your audience, solidifying your position as a trusted FMCG brand.
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