UBA Jackpot
- Offer -Financial Empowerment through Savings
- Department - LM Creative Division
- Client - UBA Cameroon & Diana Bouli
Objective: To drive new account openings and encourage savings among the youth, leveraging the massive influence of TikTok star Diana Bouli to promote UBA Cameroon’s NextGen account and its benefits.
Strategy
The campaign harnessed the power of influencer marketing with Diana Bouli, who boasts 2.6 million followers, to create a compelling narrative around the UBA Jackpot. The promotion encouraged saving habits and offered educational scholarships as incentives.
Banking on
Influence
The Execution
Serving Up.
The Work.
A multi-channel approach was adopted, featuring Diana in engaging TikTok videos, educational content on savings, and the potential to win scholarships through the UBA Jackpot. The terms were simple: recommend UBA to friends or increase monthly savings for a chance to win.
Results
- - A 60% increase in NextGen account openings within the first two months.
- - Engagement rates on social media posts featuring Diana Bouli exceeded industry averages by 45%.
- - Scholarship initiative led to a 25% uptick in consistent monthly savings among students.
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