UBA Jackpot

Objective: To drive new account openings and encourage savings among the youth, leveraging the massive influence of TikTok star Diana Bouli to promote UBA Cameroon’s NextGen account and its benefits.


The campaign harnessed the power of influencer marketing with Diana Bouli, who boasts 2.6 million followers, to create a compelling narrative around the UBA Jackpot. The promotion encouraged saving habits and offered educational scholarships as incentives.

Banking on

The Execution

Serving Up.
The Work.

A multi-channel approach was adopted, featuring Diana in engaging TikTok videos, educational content on savings, and the potential to win scholarships through the UBA Jackpot. The terms were simple: recommend UBA to friends or increase monthly savings for a chance to win.

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